I collect digital marketing acronyms. If it's got three letters and helps clients distribute media with intention and efficiency, I am into it, from channels (SEM, SEO, SMS) to technology (DSP, ESP, CDP) to performance (CPM, CPA, iROAS). Most of that education has been acquired over 10+ years of consulting and agency experience, but I did receive an MBA and master's in communications. One evening per week, I attempt to pass along some of the lessons I've learned as an adjunct professor at Chatham University.
Fun Facts about
Does broken travel fluency count? "I want everything on the menu."
Grilled cheese and tomato soup. The ultimate comfort combo.