I have been part of the programmatic space for over a decade and enjoy seeing how the tech changes from year to year. I love to dig in to analyze data and find new ways to reach customers. I've focused on the financial vertical for the past 5-6 years, with experience in health, pharma, travel and retail, although have run campaigns as varied as tech and CPG during my previous 15-year tenure at Google. Personal finance has become a hobby for me, with a focus on raising a family while being financially savvy.