Webinar — The Digital Innovation Imperative
With Guest Speakers from Forrester & Caesars
Whether focused on improving digital experiences or attracting new customers, companies today tackling digital transformation need a winning strategy and a re-examination of relationships between agencies and partners. What’s required to successfully compete and win in your digital transformation efforts requires new modes of working together, establishing shared goals and risk, and defining the key outcomes of a long-term relationship.
Join Keith Schwartz, CEO and Founder of Bounteous and author of the Co-Innovation Manifesto, and guest speaker Ted Schadler, Forrester Vice President & Principal Analyst, as they discuss emerging industry trends and the value-add of strategic, long-term relationships. Hear from Jeff DeKorte, Vice President, eCommerce & Digital Marketing at Caesars Entertainment, on a digital transformation project 3 years in the making.
In this live panel, you’ll learn:
- How companies are using new service models and methods to spur innovation
- Keys to selecting long-term digital partners beyond price and scope
- Takeaways from Caesars’ successful multi-year digital transformation