1 in 8 women will be diagnosed with breast cancer over their lifetime.
That's more than 37 women at Bounteous who could be diagnosed with breast cancer, making a mission that is already worthwhile more personal than ever to us.
Our team propelled Bright Pink's digital fundamentals forward so they can focus on what matters most: being an advocate for women's health.
Bright Pink Makes a Difference
Women often look to the Internet first when researching information about their health. Accurate information and tools on Bright Pink's website need to be easy to find and comprehensive, which can help prepare women for big health conversations with healthcare providers. That’s where we come in.
Bounteous used insight gained from the experience audit and digital roadmap when creating tools to enhance Bright Pink's digital presence.
Enabling Women to Take Preventative Action
When women gather information online, they're seeking facts. We optimized the Assess Your Risk tool interface and functionality to grow user reach, increase assessment completions, and improve access to valuable data and insights.
When Bright Pink had an opportunity to further increase user engagement of their tools through a partnership with BlueCross BlueShield of Illinois, they turned to Bounteous.
BlueCross BlueShield of Illinois Partnership
We ensured HIPAA and NCCN compliance mandates were met, laying a strong foundation for Bright Pink to pursue similar partnerships in the future.
Contributing to a brighter future for all women
Digital innovation can impact lives beyond the computer screen, as better online experiences can lead to better outcomes. Our digital transformation partnership with Bright Pink has set the foundation for continued reach and enhancements designed to improve women’s health.