Smiling woman laying sideways holding a bottle of coke that says me
Something Worth Sharing

Coca-Cola Client Story

Bounteous + Coke logos
End-To-End eCommerce
Customization Is Key
#ShareACoke

Delighting Consumers With a New Channel for a Beloved Brand

In 2014, Coca-Cola launched the Share a Coke campaign. Under our stewardship, that idea transformed into a multi-faceted, direct-to-consumer eCommerce experience that helps drive Coke's online presence.

4.4+
MM
Items Sold
50
%
increase in traffic year-over-year
5+
YRS
working with coca-cola

An end-to-end eCommerce experience.

From an intuitive shopping experience to demand-driving digital campaigns to ongoing experience optimization, we've worked tirelessly to build a thriving Coke store that delights consumers.

We're spearheading digital innovation and growth through eCommerce excellence.

two coke website pages displayed on monitors side-by-side

Intuitive eCommerce Built on Magento

Constructing a winning eCommerce site starts with a strong platform. As a trusted Magento partner, we've utilized Magento's best features when bringing Coca-Cola's customization to life in a user-friendly format.

Two coke website pages displayed on browser and one displayed on mobile

Mobile and Desktop

Coca-Cola's optimized site ensures Coke lovers have the same delightful, instinctual path to purchase they've come to expect, whether visiting the site on mobile or desktop.

Customized coke bottles

Direct-To-Consumer

The direct‑to‑consumer marketing model combines product customization and social media in a way that boosts the brand and generates credibility with millennials.

Coca-Cola's robust eCommerce platform sets the foundation for an immersive consumer experience. In looking to build upon this base, we also oversaw the creation of Share a Coke's email, social, and digital campaigns.

group of hands shown cheering coke bottles with Atlanta Braves logo shown

Content Creation + Digital Marketing

Our content creation services include product and lifestyle photography, video production, motion graphics, and copywriting.

Coke website page and mobile site displayed next to each other

Brand Partnerships

We introduced brand partnerships to extend the customized feel of Share a Coke to include the MLB, NCAA, MLS, Winter Olympics, and more.

multiple coke display ads

Winning the Holiday Season

The Taste the Feeling holiday campaign was an opportunity to grow awareness of the custom bottles and licensed merchandise program.

Grew the Share a Coke program into an evergreen, revenue-generating, multi-brand eCommerce platform.

two woman holding custom coke bottles and cheers-ing

Internationalization

We've grown CokeStore.com to include Coca-Cola Mexico and Coca-Cola France.

a can of coca-cola, coke zero, and diet coke

Brand Growth

Our eCommerce platform houses not only the #ShareACoke merchandise, but also the Diet Coke and Coke Zero brands as well.

CokeStore.com merchandise

Apparel & Merchandise

CokeStore.com now features custom bottles, goods, and apparel for all occasions.

Five years ago, our work with Coca-Cola began with only a single brand and a single product.

"Our relationship with Coca-Cola and the Share a Coke program has grown over the years, expanding into different products, partnerships, and countries. Together, we’ve helped to create an exciting experience with new and delightful ways for fans to share their love of Coke."

Raghu Kakarala
EVP, Commerce, Bounteous