Coca-Cola Client Story
Delighting Consumers With a New Channel for a Beloved Brand
In 2014, Coca-Cola launched the Share a Coke campaign. Under our stewardship, that idea transformed into a multi-faceted, direct-to-consumer eCommerce experience that helps drive Coke's online presence.
An end-to-end eCommerce experience.
From an intuitive shopping experience to demand-driving digital campaigns to ongoing experience optimization, we've worked tirelessly to build a thriving Coke store that delights consumers.
We're spearheading digital innovation and growth through eCommerce excellence.
Intuitive eCommerce Built on Magento
Constructing a winning eCommerce site starts with a strong platform. As a trusted Magento partner, we've utilized Magento's best features when bringing Coca-Cola's customization to life in a user-friendly format.
Mobile and Desktop
Coca-Cola's optimized site ensures Coke lovers have the same delightful, instinctual path to purchase they've come to expect, whether visiting the site on mobile or desktop.
Direct-To-Consumer
The direct‑to‑consumer marketing model combines product customization and social media in a way that boosts the brand and generates credibility with millennials.
Coca-Cola's robust eCommerce platform sets the foundation for an immersive consumer experience. In looking to build upon this base, we also oversaw the creation of Share a Coke's email, social, and digital campaigns.
Content Creation + Digital Marketing
Our content creation services include product and lifestyle photography, video production, motion graphics, and copywriting.
Brand Partnerships
We introduced brand partnerships to extend the customized feel of Share a Coke to include the MLB, NCAA, MLS, Winter Olympics, and more.
Winning the Holiday Season
The Taste the Feeling holiday campaign was an opportunity to grow awareness of the custom bottles and licensed merchandise program.
Grew the Share a Coke program into an evergreen, revenue-generating, multi-brand eCommerce platform.
Internationalization
We've grown CokeStore.com to include Coca-Cola Mexico and Coca-Cola France.
Brand Growth
Our eCommerce platform houses not only the #ShareACoke merchandise, but also the Diet Coke and Coke Zero brands as well.
Apparel & Merchandise
CokeStore.com now features custom bottles, goods, and apparel for all occasions.
From a single brand and a single product, we've worked together for more than five years, helping to grow #ShareACoke into the scalable, revenue-generating CokeStore.com.
Our relationship with Coca-Cola and the Share a Coke program has grown over the years, expanding into different products, partnerships, and countries. Together, we’ve helped to create an exciting experience with new and delightful ways for fans to share their love of Coke.
Raghu KakaralaEVP, Commerce, Bounteous