We work with Mars to shape the future.
As need and desire create increasingly digital worlds, we partner closely with Mars to create innovative and outstanding consumer experiences.
We took the Mars people know and love into new spaces.
Saving Halloween in the Nick of Time
In summer of 2020, Mars reached out with a big ask: take Halloween from streets to screens. In just 12 weeks, we worked closely with their team to tap into the spooky spirit of the holiday, creating a one-of-a-kind digital experience that gives families the power to go door to door, collect candy credits, and redeem them from retailers for real candy.
We brought buying power to a global market.
Delivering Kind to the United Kingdom
Uniting digital and physical brand experiences has become an expectation for consumers: Mars leveraged their new D2C platform to deliver Kind products directly to the United Kingdom’s door. Drawing on Drupal and Magento, we brought seamless shopping, promotions, and new products together in one powerful eCommerce experience.
When frontline workers became front and center, we worked with Mars to Say Thanks with Snickers.
A Fast and Sweet Response
COVID-19 highlighted frontline workers’ always-valuable contributions in a big way. as more important than ever. We combined forces with Mars to let them know how much they were appreciated: working with Shopify and Drupal, we gave people the ability to send shareable boxes of Snickers directly to frontline workers.
Efficiency and innovation continued to make us a natural fit for Mars’ needs.
Bringing Quality Food to the Nation’s Pets
James Wellbeloved needed a way for people to order natural and healthy dog, cat, and ferret food from their website. Within a matter of weeks, we implemented Shopify, translating their full product line to an intuitive shopping experience that looked and felt as wholesome as the brand.
Our culture of co-innovation helps build experiences that connect people and products, whatever that means in the moment. Together, we take leaps that help Mars make the next best thing.
We start with a critical insight: adapting to a changing landscape by creating fresh and forward-thinking digital experiences. From there, we bring data, design thinking, and technology to the table, translating functional needs and branding vision to next steps. Through this flow, we are able to rapidly iterate, building the kind of experiences that capture the spirit of a product, and put it into people’s hands.
Bounteous is a partner who excels at innovation, digital delivery excellence, and speed to market. Together we’ve had the chance to launch several direct to consumer initiatives in just a few weeks and launch an innovative trick-or-treating platform that helped save Halloween. These digital platforms are transforming the way we operate, and the strong partnership between Mars and Bounteous is creating a new digital dimension for our brands, bringing leading-edge experiences to life for our consumers.Jason ThomstatterHead of Digital Commerce, Mars