SMX West 2016 - Google Analytics Power Reporting
During the 2016 SMX West, Andrew Garberson presented on Google Analytics Power Reporting.
All search marketers know Google Analytics is great for understanding the organic performance of a website, but until the release of Universal Analytics, few of us used it for analyzing and reporting AdWords performance. That's changed, and so should you. Start with importing goals to AdWords, automating reporting in Google Drive through the Google Analytics API, and then create custom reports and hand out dashboards to jumpstart your search marketing reporting and analysis.
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