Smarter Ad Serving with Google Campaign Manager
This event occurred on Wed, May 8, 2019
Bounteous and Google hosted a webinar that toured Google Marketing Platform's Campaign Manager and its robust feature set. This webinar explored the benefits of Campaign Manager, a powerful ad server that enables full control of your ad-serving experience.
Attendees learned about:
- Workflow Efficiencies: Streamlining trafficking workflows for faster campaign launches with Trafficking.
- Rich Data Collection: Reliable conversion tracking for any micro (e.g. registrations) or macro (e.g. transactions) conversions.
- Intelligent Ad Serving: Campaign Manager is an ad serving platform that reliably traffics and tracks ads while providing advanced ad-serving options.
- Powerful Integrations: Direct connections to tools like Tag Manager 360 reduce headaches and make tag deployment a breeze.