Webinar - Get Started with the Google Marketing Platform & All New Acquia Lift Share

On August 7, 2019, Bounteous and Acquia hosted a webinar exploring their analytics-driven approach to personalization and showed how they’ve improved engagement metrics and increased conversion rates, ultimately driving ROI.

In this webinar, they covered the steps to:

• Analyze basic visitor information to help inform your personalization strategy
• Personalize content based on marketing channel
• Launch a personalization marketing campaign
• Prioritize personalization and testing initiatives

Watch the live recording of Get Started with the Google Marketing Platform & All New Acquia Lift Share