Growing Your Business with Google Analytics 360 - Marketing Edition

During this webinar, Bounteous and Google discussed the Google Marketing Platform and Google Analytics 360. Attendees learned how Google Analytics 360 provides the data foundation needed for today's marketing landscape.

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Webinar hosts explained the concept of a measurement strategy, a way to establish your organization's goals and align them with digital analytics features. They also talked about key product features like data import, goal analysis, and built-in attribution modeling that can drive immediate impact for your organization.

Attendees learned:

• About the analytics lifecycle as it relates to Google Analytics 360
• How to go beyond pageviews with custom data and integrations