Webinar: Growing Your Business with Google Analytics 360 - Marketing Edition
Join Bounteous and Google as we discuss Google Marketing Platform and Google Analytics 360. Robust digital marketing programs rely on data now more than ever. In this webinar, you’ll learn how Google Analytics 360 provides the data foundation needed for today’s marketing landscape. We’ll share quick wins as well as planning tips to improve your digital analytics efforts and drive results.
Google Analytics 360 drives digital maturity by integrating with key data platforms, providing reliable audience analysis and user journey attribution. The ability to directly connect your data with advertising and testing tools means there's never been a better time to upgrade your analytics capabilities.
We’ll explain the concept of a measurement strategy, a way to establish your organization’s goals and align them with digital analytics features. We’ll also talk about key product features like data import, goal analysis and built-in attribution modeling that can drive immediate impact for your organization.
- Learn about the analytics lifecycle as it relates to Google Analytics 360.
- Go beyond pageviews with custom data and integrations.
The Google Marketing Platform team and a few of their certified Partners are excited to announce a three-part workshop series specifically built to help marketers advance their use of analytics data. This series will focus on marketing best practices within Google Analytics 360, Be sure to RSVP for the sessions you are interested in attending.