Webinar - Your Path to Digital Maturity: Audience Maturity

GoogleGoogle Marketing Platform

Organized data enables faster analysis and robust audience activation. Learn how data-driven segmentation, tech consolidation, and advanced analytics can help you build a holistic Audience Strategy for success.

This webinar covered: 

  • Data-Driven Segmentation: Learn how a complete view of the customer, segments based on predictive models, and full-funnel targeting can move the needle for your business 
  • Tech Infrastructure Consolidation: Understand the power and benefits of an integrated and consolidated martech stack
  • Predictive & Advanced Analytics: With the right tools in place, you can surface a complete view of your customer and create segments based on predictive modeling (LTV, Churn, Propensity to Buy) for activation in the GMP

This event has happened already

The Google Marketing Platform team and their certified Partners are excited to announce their latest four-part workshop series specifically designed to help marketers understand their digital maturity and how to advance it.


Michael Bartholow
Director of Marketing and Education
Samantha Barnes
Senior Director of Google Analytics
Jim Gianoglio
Director, Media Innovation