A 360° View of Adobe Experience Platform
Members of the Bounteous Experience Platform team, Marc Infield and Ella Nguyen, hosted a webinar providing an overview of the Customer Data Platform (CDP) landscape. During the webinar, they discussed Adobe’s unique vision for Adobe Experience Platform and how this open and extensible platform further supports the company’s commitment to delivering best-in-class digital experiences.
Attendees gained an insightful industry outlook on:
- Motivations that are driving CDP adoption
- Features to look for when evaluating a CDP
- Adobe’s scalable and extensible approach to CDP
This event has happened already
Consumers no longer want experiences catered to their specific needs; they demand them. In real-time. Across every touchpoint. Many companies struggle to match the speed at which consumer preferences are changing because of disparate data.
Customer Data Platforms (CDP) can deliver automated and personalized experiences at scale, in real-time, across every touchpoint. The adoption of a CDP such as Adobe Experience Platform (AEP), is differentiating technology for companies striving to compete and win in the digital ecosystem.