Connected Consumer: Expanding Direct to Consumer Channels with Coca-Cola

Moderated Round Table Webinar
StrategyMarketing

The adoption of commerce accelerated in 2020 by 4-6 years. Building a global, multifaceted commerce strategy requires understanding the connected consumer, supply chain, and regional threats and opportunities. Coca-Cola leveraged their early investments in D2C and iterated based on insights and data to satisfy demand while staying closely connected to their consumers.

Coca-Cola, Bounteous, and Adobe hosted a moderated roundtable discussion on expanding direct-to-consumer channels. The event focused on understanding why D2C is a necessary investment for Consumer Packaged Good (CPG) brands and the importance of data and insights for driving successful digital experiences.

This event has happened already

Event Details

During this moderated roundtable attendees learned

  • How Coca-Cola kept up with the demand and increase in adoption of commerce in 2020.
  • Why data and insights are essential for creating a brand-building commerce strategy.
  • The success of Coca-Cola's utilization of Adobe's Experience Cloud solutions to bring its digital customization to life.
  • The role Amazon plays in complementing an omnichannel commerce strategy.

Panelists included:

  • Matt Tarallo, Global VP of Amazon, Coca-Cola
  • Jennifer Brevick, Group Director, Marketing and eCommerce, Coca-Cola
  • Enrique Negrete, Sr Director D2C Services LATAM, Coca-Cola
  • Raghu Kakarala, EVP, Commerce, Bounteous 
  • John Telford, SVP, Vertical Solutions, Bounteous