Connected Consumer: Expanding Direct to Consumer Channels with Coca-Cola

Moderated Round Table Webinar

The adoption of commerce accelerated in 2020 by 4-6 years. Building a global, multifaceted commerce strategy requires understanding the connected consumer, supply chain, and regional threats and opportunities. Coca-Cola leveraged their early investments in D2C and iterated based on insights and data to satisfy demand while staying closely connected to their consumers.

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Coca-Cola, Bounteous, and Adobe hosted a moderated roundtable discussion on expanding direct-to-consumer channels. The event focused on understanding why D2C is a necessary investment for Consumer Packaged Good (CPG) brands and the importance of data and insights for driving successful digital experiences.

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Event Details

During this moderated roundtable attendees learned

  • How Coca-Cola kept up with the demand and increase in adoption of commerce in 2020.
  • Why data and insights are essential for creating a brand-building commerce strategy.
  • The success of Coca-Cola's utilization of Adobe's Experience Cloud solutions to bring its digital customization to life.
  • The role Amazon plays in complementing an omnichannel commerce strategy.

Panelists included:

  • Matt Tarallo, Global VP of Amazon, Coca-Cola
  • Jennifer Brevick, Group Director, Marketing and eCommerce, Coca-Cola
  • Enrique Negrete, Sr Director D2C Services LATAM, Coca-Cola
  • Raghu Kakarala, EVP, Commerce, Bounteous 
  • John Telford, SVP, Vertical Solutions, Bounteous


Raghu Kakarala
EVP, Commerce
John Telford
EVP, Growth