How a Customer Data Platform Enhances Personalization & Drives Marketing KPIs


Event Details

This event occurred on Thu, Mar 4, 2021

Bounteous' Jonathan Weber and Acquia's Eric Fullerton hosted a live, hour-long webinar, focused on the benefits of deploying a customer data platform (CDP) to deliver data-driven digital experiences to customers across the buying journey.

Watch Replay

In this webinar, attendees learned how a CDP can:

  • Provide a holistic view of a customer across the full journey
  • Retain customers and improve customer loyalty
  • Enable marketers and empower non-tech employees
  • Provide real-time insights and actionable guidance


Jonathan Weber
SVP, Data & Analytics