How a Customer Data Platform Enhances Personalization & Drives Marketing KPIs
This event occurred on Thu, Mar 4, 2021
Bounteous' Jonathan Weber and Acquia's Eric Fullerton hosted a live, hour-long webinar, focused on the benefits of deploying a customer data platform (CDP) to deliver data-driven digital experiences to customers across the buying journey.
In this webinar, attendees learned how a CDP can:
- Provide a holistic view of a customer across the full journey
- Retain customers and improve customer loyalty
- Enable marketers and empower non-tech employees
- Provide real-time insights and actionable guidance