How a Customer Data Platform Enhances Personalization & Drives Marketing KPIs

Webinar
StrategyMarketingAcquia

Bounteous' Jonathan Weber and Acquia's Eric Fullerton hosted a live, hour-long webinar, focused on the benefits of deploying a customer data platform (CDP) to deliver data-driven digital experiences to customers across the buying journey.

In this webinar, attendees learned how a CDP can:

  • Provide a holistic view of a customer across the full journey
  • Retain customers and improve customer loyalty
  • Enable marketers and empower non-tech employees
  • Provide real-time insights and actionable guidance

This event has happened already

Speakers

Jonathan Weber
Senior Director of Data Platforms