How a Customer Data Platform Enhances Personalization & Drives Marketing KPIs


Bounteous' Jonathan Weber and Acquia's Eric Fullerton hosted a live, hour-long webinar, focused on the benefits of deploying a customer data platform (CDP) to deliver data-driven digital experiences to customers across the buying journey.

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In this webinar, attendees learned how a CDP can:

  • Provide a holistic view of a customer across the full journey
  • Retain customers and improve customer loyalty
  • Enable marketers and empower non-tech employees
  • Provide real-time insights and actionable guidance

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Event Details

As the customer journey has shifted to online, customers have begun to demand more from their digital experiences. The increased reliance on digital channels has also made it easier for customers to explore multiple purchase options.

According to a recent Acquia CX survey, 80 percent of consumers are now willing to try a new brand. That means brand loyalty and trust are more important than ever. To maximize retention, brands need to understand their customers, and provide personalized interactions to meet their digital expectations. Thanks to its ability to provide customer-centric insights quickly, the customer data platform (CDP) is becoming the industry-standard tool for delivering great digital experiences.


Jonathan Weber
VP, Data Strategy & Activation