Discovering New Audiences with Google Marketing Platform and Customer Data Platforms
This event occurred on Thu, Mar 18, 2021
This session discusses how digital marketing programs can benefit from customer data platforms (CDPs). Creating digital maturity follows a predictable workflow. We share our process and discuss how marketing tech like Google Marketing Platform integrates with a CDP to empower media and search marketing campaigns with curated data and insights that drive scalable results.
Key Takeaways Include:
- How advancing Digital Maturity can increase revenue by 25 percent.
- How does a CDP interact with MarTech like Google Marketing Platform?
- CDPs can help you reach both known and unknown users with marketing messages.