MURTEC 2022

Troubleshooting “(not set)” in GA4? Learn what it causes it, how to fix it, and ways to improve attribution accuracy in Google Analytics 4 reports.

Many CDP projects stall after go-live. Learn why this happens and how to build a roadmap that drives ongoing value from your Customer Data Platform.

AI is transforming customer data platforms into real-time growth engines, enabling smarter personalization, predictive insights, and automated marketing actions.