MURTEC 2022

Learn how to set up and use Microsoft Clarity to optimize user experience with heatmaps, session recordings, and AI-powered insights. Integrates with GA4.

AI is quickly becoming a priority for financial services marketing teams, but real impact depends on more than adopting new tools. Learn how leading financial services organizations move beyond incremental improvements to unlock greater agility, speed, and measurable business value with AI.

AI is changing MarTech, but the winners will be those who build the right foundations. Learn how data, content, and team alignment set the stage for real-time personalization.