MURTEC 2022

Many CDP projects stall after go-live. Learn why this happens and how to build a roadmap that drives ongoing value from your Customer Data Platform.

AI is transforming customer data platforms into real-time growth engines, enabling smarter personalization, predictive insights, and automated marketing actions.

Gen Z is rewriting sports fandom rules through digital-first engagement, social shopping, and authentic athlete connections. Brands must adapt or get left behind.