MURTEC 2022 Session - Evolving Your Martech Stack
The Bounteous team hosted a workshop during MURTEC 2022.
You've launched online ordering and a rewards program and you're ready to grow your martech stack. A CDP, advanced analytics, marketing automation…what comes next? In this interactive workshop, we discussed how to determine priorities and different platform options your marketing and operations team needs to be successful.
- Kevin Rice, EVP of Bounteous+Hathway
- Darla Morse, EVP & CIO of Red Robin
- Doug Cook, CTO Jack in the Box
- Kristen Flemington, VP Marketing Dutch Bros