Embracing Google Analytics 4

Google Analytics

Google Analytics 4 is no longer the new, it's the now. Recent news represents the biggest updates to Google Analytics ever. We review key details that brands need to know as they migrate from the legacy version, Universal Analytics. Google Analytics 4 collects cross-device data, includes new reports, and offers several digital privacy features.

Samantha Barnes, Sr. Director of Google Analytics, explains the recent Google Analytics 4 news and what analytics stakeholders need to do next.

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Samantha Barnes
Senior Director of Google Analytics