Transitioning to Google Analytics 4

Editor's Notes: Google has announced that all Universal Analytics properties must migrate to Google Analytics 4 by July 2023.

Users have high expectations for privacy and data protection, including the ability to have their data deleted upon request. This post dives into the Data Deletion options in Google Analytics 4.

Google Analytics is undergoing a major update and stakeholders must act by July 2023 to leverage the latest version. Samantha Barnes, our Sr Director of Google Analytics, lays out next steps.