Adobe Analytics Roadshow

Federated CDPs balance cost, flexibility, and governance. Learn when to federate, when to ingest, and how to optimize your customer data strategy.

Unlock B2B growth with Adobe Journey Optimizer B2B Edition: orchestrate buying groups, align sales & marketing, and accelerate revenue.

Explore the rise of SaaS Marketing Mix Modeling platforms and how they compare to custom MMM models for strategic marketing leaders and paid media teams.