How CVS Health is Creating Personalized and Connected Experiences


Event Details

This event occurred on Thu, Aug 25, 2022

Watch CVS Health, Bounteous, and Adobe as they discussed CVS’ business transformation through people, processes, insights, and technology. We discussed how CVS is leading the industry in reshaping the consumer health experience by guiding consumers on their path to better health through relevant and personalized touch points throughout the digital journey.

In this webinar you’ll learn:

  • The challenges and industry trends of digital transformation in healthcare
  • How surfacing accurate data and deploying the right technology drives advanced personalization and activation
  • The importance of shifting towards a customer-centric business model 

Watch Replay


Katy Allen
EVP, Managing Director
Abby Matchett
VP, Data Strategy
Ben Meck
Ben Meck
Executive Director, Enterprise Marketing Technology, CVS Health
Tom Swanson
Tom Swanson
Head of Health & Life Sciences Strategy and Marketing, Adobe