NACS Webinar: Bolster Your Bottom Line with Better Digital Engagement
This event occurred on Thu, Oct 27, 2022
For today’s customer, convenience starts in their pocket: finding what they want quickly and easily on their mobile device. To own the word “convenience” today, c-store brands must have a digital presence.
What is the next digital step for your brand? In this webinar, c-store marketers and industry experts share insights on what consumers want, how to foster user engagement, plus tips for navigating the five stages of digital maturity. Additionally, we delve into the considerations for organizational structure as it relates to development and management of a more robust digital presence.
- Learn how to create organizational clarity around the term “digital strategy”
- Gain insights from new data/findings about consumer digital preferences
- Learn how to evaluate your brand’s current digital maturity and determine your development path