Building Exceptional Experiences with Privacy at the Forefront – Marketing & IT Collaboration


Event Details

This event occurred on Wed, Feb 15, 2023

Watch the recording from our webinar with Adobe where we discussed how to streamline your customer data management implementations by collaborating with your IT organization at the onset. Industry experts will discuss:

  • Why consumer privacy and data governance strategies need to be considered for customer data platform (CDP) evaluations.
  • How to be prepared as a marketer to support your IT organizations at the onset of implementation.
  • The benefits to marketing organizations if consent and preferences is centralized.
  • Proactive steps to increase your team’s competency and confidence for responsible customer data management.
  • Embedding concepts and execution of data governance and consumer consent within use cases across any industry.

Watch Replay


Kevin Haag
VP, Customer Data Platforms
Rakhi Patel
Rakhi Patel
Principal Product Manager, Adobe
Elizabeth Sexton
Elizabeth Sexton
Principal Privacy Product Manager for AEP at Adobe