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Despite CPG brands’ long-standing goal of building customer loyalty and fostering brand affinity, achieving these objectives is now more challenging than ever. While retaining customers is undoubtedly crucial for any business, escalating consumer demand for value-driven choices compels brands to think beyond conventional marketing tactics to win customers’ hearts and wallets.

AI advancements, like Generative and Agentic AI, are booming. Leaders must act now to leverage these technologies for growth and risk mitigation.

What Telcos need to consider when entering the in-flight Wi-Fi market including tech choices, regulations, and passenger experiences for new revenue.