From Activation To Analysis: Understanding Adobe Journey Optimizer, Adobe Real-Time CDP, Customer Journey Analytics


Event Details

This event occurred on Tue, Feb 28, 2023

Watch Bounteous experts Kevin Haag and Holly Quezada as they address common challenges and discuss how to leverage the capabilities of Adobe’s Real-Time Customer Data Platform (RTCDP), Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA), to activate and then measure meaningful customer experiences at scale. 

You’ll Learn:

  • The importance of governance and privacy
  • How to accelerate implementation and return on investment
  • How to use these solutions together and independently to achieve personalization at scale

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Holly Quezada
Senior Director, Martech Engineering
Kevin Haag
VP, Customer Data Platforms