Skip to main content

Breadcrumb

  1. events
Virtual Event

Event Details

MarTech Conference - Organizational Considerations for Realizing Value with a CDP

This event occurred on Wed, Mar 29, 2023

Organizational Considerations for Realizing Value with a CDP

Kevin Haag, Senior Director of Customer Data Platforms at Bounteous,  shared best practices and explored critical decision points that help advance your CDP journey.

Customer Data Platform

Featured Speakers

Kevin Haag
Kevin Haag
VP, Customer Data Platforms

News & Insights

Related Perspectives

Data & AI

Preparing for the Next Wave of AI in MarTech

AI is changing MarTech, but the winners will be those who build the right foundations. Learn how data, content, and team alignment set the stage for real-time personalization.
Financial Services

The Experience Is the Brand: How DXPs Are Powering Financial Marketing Transformation

Learn more about how financial institutions use DXPs to unify data, content, and journeys to drive personalized, compliant, and measurable customer experiences at scale.
Marketing

Why Some CDP Projects Fizzle Out After Go-Live

Many CDP projects stall after go-live. Learn why this happens and how to build a roadmap that drives ongoing value from your Customer Data Platform.