NACS 2023 - Social Media Strategy Q&A Breakfast


Event Details

This event occurred on Wed, Oct 4, 2023

Social media is a powerful way to build relationships and move people from casual customers to raving fans. But how do you create and execute the right strategy?

Abbe Wright, Bounteous Associate Director of Social Media and Ariel Norwood, Bounteous Senior Director of Marketing Engagement shared insights gained from building Wawa’s social following from 0 to over 2 million, and how other retailers are shaping a social strategy that is integrated with their overall digital plan. 


Abbe Wright
Associate Director, Social Media
Ariel Norwood
Senior Director, Display & Social Media