CXFS 2024

GenAI fuels and fights financial fraud, offering both sophisticated tools for attackers and advanced defenses for institutions to protect assets.

Transform marketing in banking with AI by focusing on real-time triggers, intent predictions, and adaptive messaging to offer personalized, dynamic customer experiences.

Financial companies can improve personalization by using dynamic customer profiles, focusing on behavior and intent over demographics, and balancing automation with human insight. By adopting these strategies, they can create more authentic and relevant experiences, enhance customer trust, and foster stronger loyalty.