GA4 Attribution + AI Overviews: What’s Really Happening
Webinar
Event Details
Thu, Dec 11, 2025 | 1:00 AM to 2:00 AM ET
In this webinar, Brian Williams, Senior Google Analytics Consultant, and Malcolm Busari, Analytics Consultant, will show you how to track AI-generated traffic in GA4, interpret AI-powered impressions in Search Console, and validate GA4’s AI attribution model so your reporting stays accurate.
This session is perfect for digital marketers, analysts, SEO teams, and anyone trying to make sense of the new search ecosystem. You’ll learn how to identify AI-driven sessions, build custom channel groups, validate GA4’s AI attribution model, and uncover insights that help your org stay ahead of the fast-moving AI search landscape.
Speakers
Analytics Consultant
Google Analytics Consultant