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Retail enters AI’s execution era, shifting from experimentation to measurable outcomes by embedding AI into operations, experiences, and decisioning.

Despite CPG brands’ long-standing goal of building customer loyalty and fostering brand affinity, achieving these objectives is now more challenging than ever. While retaining customers is undoubtedly crucial for any business, escalating consumer demand for value-driven choices compels brands to think beyond conventional marketing tactics to win customers’ hearts and wallets.

Discover how to prepare for Shopify’s new checkout and keep your Google Ads and Analytics tracking working seamlessly.