From Data to Impact: Powering Smarter B2B Healthcare

Healthcare organizations selling into complex provider and payer ecosystems face a familiar challenge: understanding how accounts, buying groups, and extended stakeholder networks engage across long, nonlinear decision cycles. Traditional analytics fall short when it comes to capturing these complex buying groups B2B journeys.

This webinar explores how Adobe Customer Journey Analytics (CJA) B2B Edition enables healthcare organizations to unlock deeper insight into account-based engagement, pipeline progression, and revenue impact.

Join experts from Bounteous and Adobe as they walk through real-world B2B healthcare use cases, demonstrating how organizations can analyze and optimize engagement across accounts, buying groups, provider networks, and partner ecosystems. You’ll see how CJA B2B Edition connects digital, marketing, and operational data to reveal how complex healthcare organizations discover, evaluate, and adopt solutions over time.

With CJA B2B Edition, healthcare companies gain purpose-built analytics designed for long sales cycles and multistakeholder decision-making. By modeling relationships between people, accounts, opportunities, and buying groups, teams can move beyond surface level reporting to understand what truly drives engagement, conversion, and retention in B2B healthcare.

In this session, you’ll learn: 

• How CJA B2B Edition enables account based and buying group analytics tailored to healthcare organizations 

• B2B specific analytics use cases for Providers, and Payers organizations 

• Proven data and analytics strategies for measuring engagement, pipeline velocity, and revenue influence across complex healthcare buying journeys