The Prescription for Acceleration: Integrated Adobe Suite & AI Enablement

There are inherent challenges and complexities when working with a Fortune 4 company like CVS Health. Every day, CVS strives to be America’s most trusted health care company and to make health care simpler, one person, one family, and one community at a time. They are expected to deliver personalized, AI-driven customer and patient experiences at an immense scale, all while maintaining the highest standard of data privacy and HIPAA compliance.

Calisha Anderson, Director of Pharmacy Marketing, and Liz Kaufman, Director of Marketing Technology, from CVS Health, will join Jessica Baker, Associate Director of Personalization, and Jon Meck, Senior Vice President of Marketing, from Bounteous, to share how a massive, highly regulated enterprise like CVS can drive value by combining the full Adobe tech stack and leveraging the latest AI capabilities.

By integrating Adobe Experience Platform, Journey Optimizer, Target, Sensei, Analytics, Customer Journey Analytics, Assets (DAM), and Workfront, CVS has built a repeatable, AI-driven optimization engine. This session shows how leveraging the full Adobe ecosystem, including embedded AI, can not only drive measurable business outcomes but also support meaningful customer and patient experiences at a massive scale.      

Key takeaways include:

• How defining value of high value activities can lead to consistent value measurement
• How embedded AI-features within Adobe Target can yield more precise results, faster, and more efficiently prove ROI
• How AJO was leveraged for HIPAA use cases to bring personalized Rx experiences in market
• How Workfront became the consistent thread across programs bringing efficiencies and speed to market
• How CVS and Bounteous have operationalized approaches to create a programmatic personalization program, using data and results for constant optimization