Event Details

CVS + Bounteous Speaking Session @ Adobe Summit 2026

This event occurred on Wed, Apr 22, 2026

In this session, leaders from CVS Health and Bounteous shared how CVS, a Fortune 4, highly regulated organization, is scaling AI-driven personalization while maintaining strict HIPAA compliance and data privacy standards.

By integrating the full Adobe ecosystem (including Experience Platform, Journey Optimizer, Target, Sensei, Analytics, Customer Journey Analytics, Assets (DAM), and Workfront) CVS has built a repeatable, AI-powered optimization engine. The speakers highlighted how clearly defining high-value activities enables consistent measurement and ROI, while embedded AI in Adobe Target drives faster, more precise results.

Together, CVS and Bounteous demonstrated how a programmatic, data-driven approach to personalization can deliver measurable business impact and meaningful patient experiences at scale.