Event Details

Programmatic Media Activation with GA4

This event occurred on Tue, Jul 28, 2026

Connecting Your Analytics Data to Paid Media

GA4 generates powerful behavior data, but most teams are leaving it on the table when it comes to media activation. If your organization uses Google Marketing Platform tools like DV360 or CM360, there’s a real opportunity to close the loop between your analytics and your advertising. The question is knowing how to do it right.

We hosted a practical, 45-minute session designed for marketing analysts, operations professionals, and media buyers who want to get more out of their GA4 investment.

Attendees learned:

• How GA4 connects to DV360 and CM360
• Options for first-party audiences
• Privacy, consent, and legal considerations
• The ins and outs of data flow
• Setup gotchas and best practices