IceRocket, Measuring CGM And Your Teenagers

As everyone knows by now, teenagers spend their time on MySpace, which is a cross between Blogger and LinkedIn. And lots of parents know that their teens use stealth techniques to hide their MySpace page.

While researching an article on measuring consumer-generated media, I found that IceRocket has a special myspace finder, that you can use to find anyone’s MySpace. Ostensibly. Like most CGM tools, it isn’t great. I did find my daughter’s account but didn’t succeed in finding the MySpace of two of her friends, even after she came over to my computer and typed their names in to be sure they weren’t misspelled.

Can’t wait till these CGM measurement tools actually work more often.

Robbin Steif
LunaMetrics