Microsoft And Omniture

June 09, 2006
By Robbin Steif

Like most people, I read the news earlier in the week about Microsoft choosing WebTrends for their WA solution. So I was really surprised to get here to NYC – Advanced Omniture Training – and find three people from MSN in the class.

“I thought you guys are using WebTrends!” I blurted out in my usual undiplomatic fashion. Later, I went up to the MSN attendees to get a better fix on why they were there. In fact, they pointed out to me, Microsoft uses at least ten different WA solutions, at least one of which is home grown. Business units are allowed to choose the solution that they want, they said (hence MSN’s choice of Omniture – SiteCatalyst.)

Robbin Steif
LunaMetrics