Conversion: Great Thank You Pages, Part II


August 23, 2006

You can read Part I of this topic here.

Soon after writing about great thank you pages, I had a chance to look at one. We signed another new customer and I started poking around their site to learn more. I filled out a “contact us” form and was awed at the incredible reply. “Thank you for your request for information,” it read. “Your form is being routed to the person who can help you, which will be Jane Smith. She will get back to you in about 24 hours, but if you want to call her yourself, she is at 800-123-4567.” Then they included an opportunity to opt into their email newsletter (so that I would have a second chance to convert that day.) And finally, Jane Smith got back to me by email within an hour or so.

So they gave me a name, a timeline, a phone number and a chance to convert again, all in a sentence or two. And they lived up to their promise.

Robbin Steif