Treating Websites Like I Used To Treat Men
I used to devastate guys. Not in the “you should drop dead because I am so beautiful and have no time for you” kind of way (I’m not beautiful) but in the “let me insult you in front of all your friends so that you feel like two cents,” kind of way.
So it should not be surprising that I treated two out of three websites that way recently — it comes so naturally. Lars Johansson sent me a list of European (and mostly Scandinavian) websites and asked me to evaluate them for conversion best practices. Well, you can read for yourself how I treated two of the websites like guys with overblown egos.