Thanks A Latte! Tags: Marketing September 1, 2012 Please meet the office’s latest obsession, complete with tip jar. Come on by for a beverage prepared by one of our developer-slash-baristas. We’re still fine-tuning the espresso strength, so don’t be alarmed if we seem a little wild-eyed. Recommended Perspectives Jan 30 · Marketing Deciphering Unified Marketing Measurement If you are interested in measuring the effectiveness of your marketing dollars, then you are likely familiar with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) modeling. Need a little refresher? Dec 22 · Marketing Expanding Your DXP Ecosystem With Acquia DAM and PIM Our partner, Acquia, is constantly evolving and advancing the Acquia Digital Experience Platform through additions to their Marketing Cloud. Dec 8 · Marketing A Look Ahead: Future-Proof Your Marketing for the Post-Cookie World Heading into 2023, one of the top priorities for enterprise businesses will be to prepare for third-party cookie deprecation. This will require many companies to re-evaluate their marketing and technology stack to focus more on first-party data.