Introducing Google Tag Manager Training

March 21, 2014 | Alex Moore


Learn about Google Tag Manager, get your hands dirty, and get your questions answered… in less than a day. We are proud to introduce a brand new training course: Google Tag Manager – Basics & Beyond! This is a hands-on, intensive workshop, debuting in New York City for Internet Week on Thursday, May 22nd, at SUNY Global Center in Manhattan.

This workshop will be significantly different than our other trainings. It will be more interactive: LunaMetrics will provide a live demo sandbox, where attendees will practice setting up Google Analytics events to track button clicks, form submits, and other JavaScript interactions, all through Google Tag Manager. It will be more collaborative: a limited number of seats ensures that each attendee will be able to sit with our qualified trainers and talk through their specific questions relating to their own implementations. And it will be more intensive: the course will run for a half day, and it will be packed with both technical and strategic components, providing real-world implementation techniques you can enact on your own website right away.

Some of the topics we’ll discuss:


  • Writing Tags, Rules and Macros, with a focus on extensibility
  • Learning about the Data Layer, and how to interact with it
  • Exploring auto-event listeners and Rules with regular expressions
  • Learning techniques for sequencing tags
  • Setting custom dimensions and metrics through Universal Analytics
  • Loading jQuery and other libraries through GTM

Our Google Tag Manager workshop is informed by our consulting experience working with dozens of client GTM implementations, and through our position as a Google Certified Partner vetted by Google to support Google Tag Manager. As one of the leaders in this industry, our team has written important blog posts related to Tag Manager, and our own Jonathan Weber was part of the W3C initiative to standardize the Data Layer specification.

Come join us in New York City for one of the first Google Tag Manager trainings on the East Coast! And be on the lookout for additional Google Tag Manager trainings around the country, starting this summer!