GA Starter Pack for GTM

May 9, 2017 | Bounteous x Accolite

Our GA Starter Pack is perfect for a brand new Google Analytics implementation with Google Tag Manager. This recipe include the most commonly requested features:

  • Basic Pageview Tracking
  • File Download Tracking
  • Contact Link Click Tracking
  • Outbound Link Click Tracking



GA - Event - Contact Link Clicks

GA - Event - File Download

GA - Event - Outbound Link Click

GA - Pageview - All Pages


Link Click - 'tel' Or 'mailto' Protocol

Link Click - File Extension Is PDF, XLS, DOC, or TXT

Link Click - Outbound Link


Page Hostname

Debug Mode

Click Element

Click URL

Click File Extension

Click Filename

Click Hostname

Click Protocol

Click URL - No Protocol

JS - Is Outbound Click URL

Lookup - Link Type

Page Domain Name



1. Download Container File

Download the container JSON file.

(You may need to right-click on the link and choose “Save Link As” or “Save Target As” to save the JSON file to your computer.)

2. Import JSON File into GTM

Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Check out this blog post for more details about importing a container file.

3. Update With Your Own Tracking ID

Update the Variable named {{YOUR_GA_TRACKING_ID}} with your Google Analytics Tracking ID (a.k.a. UA Number).

4. Preview & Publish

Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!

Optional - Update Triggers

Currently the “GA – Event – File Download” will only fire for certain file extensions: PDF, XLS, XLSX, DOC, DOCX, or TXT.

If you would like to enable more file extensions, edit the trigger named “Link Click – File Extension Is PDF, XLS, DOC, or TXT.”