How a Customer Data Platform Enhances Personalization & Drives Marketing KPIs

Bounteous' Jonathan Weber and Acquia's Eric Fullerton hosted a live, hour-long webinar, focused on the benefits of deploying a customer data platform (CDP) to deliver data-driven digital experiences to customers across the buying journey.

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In this webinar, attendees learned how a CDP can:

• Provide a holistic view of a customer across the full journey
• Retain customers and improve customer loyalty
• Enable marketers and empower non-tech employees
• Provide real-time insights and actionable guidance