eBook: Taking the Next Step in Your Digital Maturity Journey
More than ever before, there is a widening gap between what consumers expect from a digital experience and what the convenience store industry is offering at large. Digitally sophisticated brands in both competing and non-competing industries are setting a high bar for mobile app capabilities and features and many c-stores are interested in catching up. The challenge? Most brands don’t know where to start or what the path to digital maturity looks like for them.
In this eBook, we cover:
- The latest shifts in customer expectations as they relate to digital experiences based on our recent survey of 1,000 c-store customers
- Our digital maturity model and how to develop a roadmap to help you navigate your brand through the 5 stages of maturity
- Recommendations for third-party technology integrations to build a flexible, best-of-breed tech stack
- The benefits to both your business and your customers of upgrading to a custom mobile app