Consumer Research: Restaurant Communication Preferences
May 25, 2022
Consumers are bombarded with communications: the average person receives more than 125 emails and sees 5,000+ advertisements per day. How can restaurant brands break through the noise to deliver timely, relevant messages to their guests?
In this study, we uncover:
- How often consumers receive restaurant communications
- Which communications consumers find most valuable
- How to adjust your brand communications to maximize engagement
- How to reach customers where they are most likely to engage
This research was conducted in partnership with Braze, a customer engagement platform that powers relevant and memorable experiences between consumers and brands.