September 2023 Industry Report: Unlocking the Benefits of Account Sign‑Ups
The rise of digital ordering has been a boon to restaurant brands that are able to capture data, turn it into insights, and deepen guest relationships over time. But, due to data breaches and collective mistrust, some consumers are wary of providing their personal information as freely as they once did. How can restaurants entice guests to continue to sign up for accounts—and is this always the best approach?
In our September 2023 Industry Report, Unlocking the Benefits of Account Sign-Ups, we’ll dive into:
- The pros and cons of account creation versus guest checkouts
- What the Privacy Paradox is, and how to navigate it
- How to design digital experiences that drive sales and satisfaction
- How to promote and reinforce a positive value exchange
- …and more
This research was compiled by the Bounteous restaurant and convenience strategy team.