Blog

Bounteous is adding monthly online Google Marketing Platform trainings with live instructors in accordance with CDC guidelines in the wake of COVID-19.

As the landscape changes for publishers, the opportunities for improved reader experiences and data-informed decision making are becoming greater than ever.

Learn how you can create Average Product Page Views reports in Google Analytics to enhance your eCommerce strategy.

A guide designed to help you understand the structure of the BigQuery data transfer for Google Ads for completing basic reporting tasks.

Google's Campaign Manager lets you track activity and user journeys across all channels and placements. Read more on this platform's advanced capabilities.

A deep dive into a few of the most common reasons why your UTM an GCLID parameters fail to make it into your GA reports.

How do you know when you’ve outgrown Google Ads? This post will help you ask the right questions to find the answer for you and your company.

When you run Google Ads it's not unusual to see daily or weekly fluctuations in your CPCs, but if you see them continue to rise it's time to take a closer look.

Google Analytics for Firebase is now considered the recommended approach to app tracking. Let's dive deeper into how campaign attribution works using these two platforms.

The launch of Apple's Safari ITP 2.0 algorithm has advertisers panicked. Let's discuss the ITP 2.0 updates and the effect they will have on your data.

Things are moving quickly in the Google product ecosystem. One change that’s flown under the radar is the switch to parallel tracking on October 30, 2018. If you’ve been procrastinating on prepping for the change, don’t worry! We’ve got your back.

Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy.