Insights

How do you know when you’ve outgrown Google Ads? This post will help you ask the right questions to find the answer for you and your company.

When you run Google Ads it's not unusual to see daily or weekly fluctuations in your CPCs, but if you see them continue to rise it's time to take a closer look.

Google Analytics for Firebase is now considered the recommended approach to app tracking. Let's dive deeper into how campaign attribution works using these two platforms.

The launch of Apple's Safari ITP 2.0 algorithm has advertisers panicked. Let's discuss the ITP 2.0 updates and the effect they will have on your data.

Things are moving quickly in the Google product ecosystem. One change that’s flown under the radar is the switch to parallel tracking on October 30, 2018. If you’ve been procrastinating on prepping for the change, don’t worry! We’ve got your back.

Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy.

 

We knew it was coming, we waited for it, and now it’s finally here! Data blending is in Google Analytics, and it. is. glorious.

Starting in June 2018, DoubleClick Digital Marketing and the Google Analytics 360 Suite have combined forces and are now called the Google Marketing Platform.