Insights

Launchpad by ShopifyPlus helps take the heat of your holiday sales activities by allowing you to manage your sales before, during, and after launch.

Discover how artificial intelligence can help you build accurate customer personas and drive your personalization efforts.

A look at some commonalities and a high-level guide to migrate between one content management system to another CMS.

Discussion on the future of content and recommendations on how the practice as a whole should move forward.

Read up on pointers to help your company scope a data science project effectively.

Compare and contrast PIMs to more than a dozen seemingly-related solutions to understand where PIMS fit into modern platforms and solutions.

Extending BJ Fogg’s Behavior Model for developing an effective digital strategy.

Read up on the basics of Segment and what you should consider before choosing it as your tag management system.

Learn to level up your Shopify themes and enable a smoother, richer customer experience by using GraphQL, via Shopify’s Storefront API and Vue.js.

An experience audit is a qualitative review that helps analyze a user's experience to identify issues and opportunities for improvement.

Learn to rethink measurement — what it means, what you measure, and how you measure — for user behavior on your website or app.

Explore how quantitative and qualitative data can come together to reveal design insights and address the friction points in your user experience.

A common issue facing companies today is an overabundance of digital assets. Learn how a Digital Asset Management system can help you manage these assets.

Learn how considering the needs and actions of your user base leads to meaningful customer experiences and helps guide internal team conversations.

In this post, we will focus on three tenants of our design process that help keep big design projects clear, effective, and dynamic.