Latest Articles by Andrew Garberson

Andrew Garberson

Andrew Garberson

SVP, Marketing Services

I collect digital marketing acronyms. If it's got three letters and helps clients distribute media with intention and efficiency, I am into it, from channels (SEM, SEO, SMS) to technology (DSP, ESP, CDP) to performance (CPM, CPA, iROAS).

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Mar 9 · Analytics

Consumer Privacy, Advertising, and Google: The Opportunities Ahead

Google has announced that they will not create a unique identifier after cookies deprecate. How will this affect ads and measurement? Our Marketing & Analytics SVPs share their thoughts.

Apr 30 · Google Marketing Platform

When to Graduate from Google Ads to Display & Video 360?

How do you know when you’ve outgrown Google Ads? This post will help you ask the right questions to find the answer for you and your company.

Jan 10 · Marketing

Industry Influencer’s Guide to Building a Personal Brand

Industry influencers share their advice on how they built and grew their own personal brand while complementing with their company's brand.

Jun 27 · Google Ads

New Google Marketing Platform Merges DoubleClick And Google Analytics 360 Suite

Starting in June 2018, DoubleClick Digital Marketing and the Google Analytics 360 Suite have combined forces and are now called the Google Marketing Platform.

Oct 27 · Google Analytics

Launch Experiments Faster With Google Optimize Custom Objectives

Google Optimize just added a new, highly-requested feature called Custom Objectives that will make creating and launching experiments much easier, capitalizing on existing Analytics implementations and reducing the learning curve for new testers. For those totally new to Google Optimize, we recommend reading this introductory guide.