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Latest Articles by Andrew Garberson

Andrew Garberson
Andrew Garberson
SVP, Marketing Services

I collect digital marketing acronyms. If it's got three letters and helps clients distribute media with intention and efficiency, I am into it, from channels (SEM, SEO, SMS) to technology (DSP, ESP, CDP) to performance (CPM, CPA, iROAS).

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Mar 9 · Analytics

Consumer Privacy, Advertising, and Google: The Opportunities Ahead

Apr 30 · Google Marketing Platform

When to Graduate from Google Ads to Display & Video 360?

Jan 10 · Marketing

Industry Influencer’s Guide to Building a Personal Brand

Jun 27 · Google Ads

New Google Marketing Platform Merges DoubleClick And Google Analytics 360 Suite

Oct 27 · Google Analytics

Launch Experiments Faster With Google Optimize Custom Objectives

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