Acquia Customer Data Platform


Acquia Customer Data Platform is the leading customer data platform (CDP) for enterprise brands, with 15 years of experience helping companies increase revenue and profitability. Acquia Customer Data Platform uses powerful machine-learning to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Acquia Customer Data Platform increases profitability by driving customer lifetime value, return visits, loyalty, time to convert, and more.


  • Powerful Artificial Intelligence
  • Integrated Machine Learning
  • Robust Data Collection
  • Data Sharing

Powerful Artificial Intelligence and Machine Learning

Acquia Customer Data Platform has been built from the ground up to help you utilize machine learning models that make the most sense for your business. Acquia Customer Data Platform offers XML configuration and pipeline configuration for custom ML model support. Machine Learning-assisted rule creation enables customers to be grouped into business-driven categories (i.e. Deal Seekers, High-Value Consumers, New Visitors, etc.).

Robust Data Collection and Data Sharing

Data collected from disparate sources can be aggregated and stored in a usable format that ensures complete, accurate, and consistent views of the customer.  Technical users can directly query Acquia’s Customer Data Platform master customer record through an Interactive Queries UI that easily toggles between Acquia Customer Data Platform applications, to give rapid, deep, interactive insights.  This master customer record can then be shared with external BI and analytical systems, so that the entire company can operate on the same data set and gain insights across the business.